Hello, Nora? My name is Robert, and I’m putting together a presentation on how local businesses absorb seasonal swings in demand. I hope I’m not catching you at a bad time.

Not at all, Robert. You’ve reached Nora at Green Stem Florists. What exactly are you hoping to find out?

Ideally, I’d like to compare Valentine’s Day orders with an ordinary February week. I realize exact figures can be sensitive, so would you be willing to share approximate ones?

Ranges, yes; exact revenue, no. In a typical Valentine’s week, we take in roughly three times as many orders as we do in an ordinary February week.

That’s a useful baseline. Has the ratio held steady, or has it shifted of late?